2025 – The prospect of a boom in the Vietnamese music industry!.

The Vietnamese music market is becoming more vibrant with an increasing audience in both quantity and quality, marking a new era for the music industry, while contributing significantly to the development of Vietnam’s cultural and creative industries.

According to data from Statista and We Are Social, online music streaming revenue in Vietnam is expected to reach 40 million USD in 2024, becoming the leading segment of the Vietnamese music industry. Although the average revenue per capita is only 0.26 USD (about 6 thousand VND), ranking 7th in the region, the Vietnamese digital music market still has significant potential, opening up the expectation that in 2025, Vietnamese music will fully exploit opportunities to reach far on the international music map. Therefore, to overcome existing challenges, close cooperation between policy makers and businesses is a key factor determining the success of the industry.